Use of Facebook as Support in the Teaching-Learning Process in the Market Research Subject
New technologies have broken into many aspects of everyday life and internet access has been largely massified, being increasingly easier to connect to this new revolution in more places, to which education has not been deprived of. The purpose of this research was to study the possibility of using online social networks as additional tools in the educational process, which was conducted through an exploratory, qualitative and experimental methodology with two different groups of students, in one of which Facebook was used to communicate some of the subject’s contents, to verify its effect on school performance and thus raise the possibility of their use in education. An interesting difference in results was obtained in both groups. As a collateral result, several differences in the students’ usual behavior on the network, compared to the communication style they use in the classroom were observed.
